Macy’s faced a swift backlash after it referred to the performers from a historically Black Greek organization as a diverse dance group during its annual parade of Thanksgiving on Thursday.
According to The Grio and USA Today, it introduced the Centennial Steppers of the Zeta Phi Beta sorority. It was founded at Howard University in the year 1920, in a tweet that has since been deleted that said, “What is that sound, you ask? Why it is the diverse dance group, Zeta Phi Beta Steppers.”
The tweet did draw swift backlash from the users online.
Zeta Phi Beta Sorority, Inc. ain’t exist for 100 years just for Macy’s to call them a “diverse dance group.”
— T HIVE (@TevonBlair) November 26, 2020
Did they just call Zeta Phi Beta, a 100 year old black sorority, a "diverse dance group"?
I… cannot. https://t.co/gYVndGKYUN
— Karen Attiah (@KarenAttiah) November 26, 2020
Macy’s said in a follow-up tweet that they loved having @ZPHIBHQ, and international, historically Black Sorority.
— Macy's (@Macys) November 26, 2020
A representative for Macy’s didn’t immediately respond to the request of Insider for comment on Thursday. A professor of law at Rutgers Law School, David Troutt, wrote in an op-ed in OZY that referring to people of different colour as diverse is a dangerous step.
Black Sorority In Parade Called ‘Diverse Dance Group’ By Macy’s
He wrote in OZY that diversity speak had turned him, a Black human, into a diverse person, adding that referring to people of colour as diverse is a reminder that their presence reflects a racial compromise in which the indirect reference to White identity is embedded in the euphemistic label.
Michelle Mark of Insider reported that The Macy’s Thanksgiving Day Parade was a TV-only event with various safety measures in place amidst the COVID-19 pandemic. Ellen Cranley of Insider revealed that the parade also included a land acknowledgement ritual for the people of native tribes.
All the readers must know that Zeta Phi Beta Sorority just became the first Divine 9 Greek organization to be featured in the annual Thanksgiving parade of Macy’s. Zeta Phi Beta Sorority became the first Divine 9 Greek organization this year to be featured in the annual Thanksgiving Day parade of Zeta Phi Beta Sorority.
It celebrates 100 years of service since the time it was founded at Howard University in the year 1920. The members of the sorority performed a step routine while decked out in their signature pure white and royal blue colours.
One of the users on Twitter even said that Zeta Phi Beta Sorority ain’t exist for over 100 years just for Macy’s to call them a diverse dance group. Feel free to share your thoughts with us in the comments section of the website.