The Walt Disney Co. said on Tuesday that Mulan is no longer headed for a major theatrical release. The live-action blockbuster will be making its debut on the online subscription streaming service, Disney+, on September 4. Customers will be paying an additional 29.99 dollars on top of the charge of the monthly subscription to rent the movie. The production team is planning to release Mulan in the theatres in those areas where Disney+ is not available.
Bob Chapek, the CEO of Disney, said that in order to meet the requirements of consumers during this period. They thought that it was more important to find the best alternative ways to bring this exceptional film to the fans in a timely manner. This statement was made on the company’s earnings call. They see this situation as an opportunity to bring Mulan to a vast audience currently unable to go to the theaters.
Mulan Release Details.
Mulan is the live-action remake of the animated movie, and it was one of the first major movies to get affected by the COVID-19 pandemic. It was initially set to be released on March 27, but got shifted to late July, then late August, and was then pulled off from the calendar, as the COVID-19 cases spiked in the United States.
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Mulan was earlier going to be one of the first big movies to be released in the theaters since the lockdown along with the Tenet by the Warner Bros. Most of the exhibitors have been closed for more than four months. They have been desperate for the latest films that would help in drawing the audiences back to the theaters.
While the Warner Bros. is moving forward with a theatrical release of the film, Disney decided to direct and pivot customers to the streaming platform.